September 2025, Wednesday 10th, New York: Valentino Beauty will reopen the legendary STUDIO 54™ for an unprecedented revival of its iconic nightlife.
For one night only, leading figures from the worlds of fashion and beauty, groundbreaking cultural innovators, emerging creatives, friends of the Maison, as well as the club’s historic hosts will gather for an immersive experience where joy, freedom, and individuality take center stage.
An iconic place that defined an era. Close in both aesthetics and philosophy to the Maison – and already the stage for Monsieur Garavani’s 47th birthday celebrations – it will provide the unforgettable backdrop for the launch of a limited-edition collection: Born in Roma 2025 Rendez-Vous.
Paying tribute to STUDIO 54™ and its symbol of unrestrained self-expression, the Born in Roma 2025 Rendez-Vous creations embody couture audacity and poetic sensuality.
The campaign for the Valentino Beauty Born in Roma 2025 Rendez-Vous collection, shot by renowned photographer Carlijn Jacobs, features Adut Akech, ambassador of the Born in Roma fragrances. The photographs capture the essence of the collection: ivory elegance illuminated by warm glows and the electric energy of STUDIO 54™. The visual narrative invites us into a world where the joy and beauty of the night become a colorful ritual.
